IAB expresses, 2007 first half of the year, income of American online advertisement reachs nearly 10 billion dollar, with photograph of the corresponding period was compared last year grew 26.4 ％ , and first quarter battalion receives more than 5 billion dollar.
David Doty of IAB senior vice president says: "Be based on online advertisement income year answer good growth momentum of a year, we have reason to believe, online advertisement can continue to develop smoothly after. Online advertisement can continue to develop smoothly after..
With compared last year, growth of online first half of the year this year advertising puts delay. Because grew 26.4 ％ than last year only this year, and 2006 first half of the year relatively the corresponding period increased 37 ％ however 2005. Nevertheless, doty thinks the advertisement income this year is returned is outclass last year the corresponding period. The 2nd quarter, advertisement income reachs nearly 5.1 billion dollar. "Advertiser is clear, they must put in advertisement to Internet, so that more audiences can understand their product, service,wait. " Doty says.
The report shows, search advertisement format remains the advertisement mode with the greatest whole world first half of the year, occupy first half of the year the 41 ％ of advertisement income, after close therewith is to show advertisement occupies 32 ％ , include the form such as video and banner advertisement mode. (rain compiles banana)